The highstreet is doomed!!! That’s what people will have you believe and these people my friends are wrong. Sure it’s extremely tough out there in 2020. Look a little closer and you will see that all is not lost .. infact quite the opposite is true.

Over the past couples of years Hertford has seen some fantastic small independent retailers set up shop in town. This trend shows no sign of letting up with new shops and eateries opening througout the year.

Now I know that there will be people reading thinking “what’s he on about?” It’s true though! Hertford has some amazing independent shops … lets meet them 🙂


Truly loved by the people of Hertford, the town just wouldn’t be the same without Messages. The shop that sells almost everything you could want and many items that you need (you just don’t know it yet). Great for birthdays and our balloon specialist. Personally the pocket money toy section has been the go to place to treat my kids growing up.

Eye Mind Heart

As the name suggests this amazing shop is a feast for your eyes, your mind and heart. Full of unique gifts, books, homewares and more. Tori and the team are just great, if you are visiting Hertford I would urge you to visit this brilliant store.

Love Flowers

Love Flowers on Market Street is a florist and gift shop in one. Full of charm this stunning shop front wouldn’t look out of place 100 years ago.

Brothership Art Studio

Home of the iconic “Love Bomb” the Brothership is all about art on walls. Hertfords pemier art destination and a tribe of pure talent. Check this awesome place out!

Pretty Lavish

A real upmarket feel. Pretty Lavish is .. well ….Pretty Lavish in every sense of the phrase. Beautiful ladies store on Fore Street.

Retail Therapy

Retail Therapy is a fab little ladies boutique located on St Andrews Street, Hertford. With more than 28 years of experience, and an excellent knowledge and understanding of the industry, the helpful team are on hand to assist you throughout your visit.

The Hertford Cake Co

The Hertford Cake Co could really be in a foodie list but lets be honest these cakes are a “gift”. Independant and amazing we just had to give them a mention. If you are visiting you really must try these cakes!

Twisted Willow

Twisted Willows can be found on Old Cross and is a great place. Flowers, gifts and more! We love this quirky shop and think you will too 🙂

Gingerlillie Boutique

This great boutique in the middle of town strive to bring that something special to wardrobe’s across Hertford. It’s little wonder that they won the Love Hertford Award for fashion on 2019.

Azir Menswear

“Azir is a designer boutique in Hertford that provides a truly unique experience, offering a combination of luxury products and exceptional first-class service as standard.”

Clock Cards

Clock Cards sell fantastic greeting cards and provide design-led gifts for people who want a treat that is a bit different. With over 200 suppliers there is always something new instore to tempt loyal shoppers.

Rossi's Attic

What an amazing place in town! Rossi’s Attic opened in 2020 and is packed full of charm. An authentic vintage and retro store. Inside you will find a number of spaces each showcasing a different type of vintage from a different dealer. Like a mini retro market under one roof… really fantastic shop.

The Women's Society Boutique

An award winning fixture on the highstreet since 2006. This independant boutique provides a truly wonderful experience and strive to help women look and feel fabulous.

Roberto Gerrards

Roberto Gerrards is an independant menswear fashion store stoing many big name and designer brands including Ted Baker, Lacoste, Barbour and Superdry. 

Harry Joseph Tailoring

One of towns most recent openings is Harry Joseph Tailoring on St Andrews Street. They offer “true British tailoring” bespoke and made to measure. They say “A client for us, is a client for life”.

Five And Dime

Wow we LOVE Five And Dime on Fore Street. This unique gift shop has been featured in a number of articles and nominated for awards. Lots of fantastic gifts on display, a must visit.

Replenish Refil

Hertfords zero waste shop has been a hit with locals searching for a greener, more sustainable lifestyle. Situated in the center of town in an old fashioned charming setting.

Magpie Amore

Magpie Amore has been bringing Hertford trendy, quirky one off vintage items from around the globe since 2015. On of Hertfords success stories they recently moved into a new bigger store over two floors. 

Ruby Room

Ruby Room is based on an ethos of offering individual, quirky independent shopping, fun fashion, accessories and gifting in an artistic, inspiring yet personal way”.

Frankie And Olive

Based on Old Cross, Frankie and Olive showcase a carefully selected range of sustainable and ethically produced women’s clothing, gifts and homewares that don’t cost the earth.

The Shop Hertford

New to Hertford “The Shop” took over the former Botsfords site. Inside and out, The Shop, is full of charm and retains the historic feel of this timeless building on the high street. Here you will find gifts and items for the home and garden. A must visit addition to Hertfords independent line up.

A promising future

So there you have it, 20 examples of unique independent shops, each of whom have chosen to set up shop in Hertford. Despite the huge troubles facing highstreet’s up and down the country we have some fabulous retailers on our doorstep with more opening all the time. 

Support the local high street and Shop Local 🙂